on Oct 2nd, 2007
Success of Italy in the United States
ENIT New York: “2007 a good year for Italy”: “2007 can be defined as a favourable year for tourism”, stated Riccardo Strano, the Director of the ENIT office in the USA, while discussing the progress of the summer season for incoming from North America.”We are registering a trend on the rise that is also the result of promotion that is coherent with proposed tourism products. Large cultural events united with wine and food itineraries, wellness and shopping are a unique and very valued offer on this market.” For American tourists Rome, Florence and Venice continue to be the Italian destinations with the greatest market shares, while interest in smaller, less crowded cities, towns and historic villages is growing. According to Strano, airline 
connections, which increased during the high season of 2007, are also good. With Travel Mall you can do your reservations as many other North American tourists have done before, you can book your hotels in Rome in Florence and in Venice, but you can also explore the smaller towns that have a big success nowadays.
What I find great with Italy is that so many Italians speak English. That alone contributes to the success of US tourism into Italy, as opposed i.e. to our frog-eaters neighbours.
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